How should I sell my product?

Many people doesn't know the accurate way to present their product/service to the market in order to be sucessful.

If you really want to make people be interested in what you offer to them, you need to make a connection with them. The best way to start that connection is  telling them your reasons of what you are doing. Convince people that you believe in your idea and that it is made for them.

This theory is told by Simon Sinek, who puts the order: "Why, How and what" to refer in how we should sell our ideas as leaders.

Once we have presented our reasons, "the why", we have to tell how are we going to do that. It is at the end when we say what is our product, once we have inspired and convinced this people to buy it. It is not by the product at all, it is also by our ideals.